Dave Johnson has a post replying to a post by Bora Zivkovic on a survey that says most blog readers don't read blogs via RSS/Atom. Bora suggests that's good, Dave thinks it's crazy.
I fall on the side of crazy, but not that the visitors are crazy but the technologists. The reason people don't use RSS outside of the tech community is because they have to think about it. You have to understand it and people don't like thinking about technology. Heck even the term RSS is an acronym and regular people HATE technology acronyms.
The first company that figures out how to effectively explain or make transparent the use of RSS is going to make some big $$$$. I wonder if the only organizations with enough clout to do it are the OS vendors themselves?